Director of Ecommerce

Volkan
Bilezikci

Scaling brands, building revenue engines

Senior Ecommerce Leader with 12+ years driving revenue growth, platform migrations, CRO programs, and multi-brand operations across Shopify and BigCommerce ecosystems. A hands-on strategist with deep technical fluency and a data-first mindset.

Get in Touch View Experience
12+
Years of Impact
6+
Brands Managed
90%
AOV Increase
40%
CSAT Improvement
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Career

A decade of building & scaling

From DTC startups to multi-brand portfolios, every role has been about turning complex ecommerce operations into high-performing revenue engines.

Director of Ecommerce
OnlineStores, Inc.
Lakewood, NJ
2023 — Present
  • Own portfolio-level ecommerce strategy across 6+ brands generating multi-seven-figure annual revenue
  • Led cross-functional collaboration between brand managers, marketing, development, analytics, and operations teams
  • Directed email marketing and PPC efforts, collaborating with agencies on segmentation, automation, and performance optimization
  • Drove YoY revenue growth through structured CRO programs, UX improvements, checkout optimization, and feed strategy
  • Led an end-to-end rebranding initiative for a large, established brand across digital channels
  • Built and scaled ecommerce capabilities by combining internal hiring with top-tier agency partnerships
Head of Ecommerce
Oxaleather.com
Clifton, NJ
2019 — 2023
  • Directed daily ecommerce operations for a DTC brand, driving consistent revenue growth over four years
  • Led site optimization initiatives across merchandising, UX, and content strategy
  • Partnered with marketing and external agencies to align campaigns with inventory and business priorities
  • Oversaw analytics, reporting, and performance insights using Shopify Analytics and Google Analytics
  • Improved customer experience through close collaboration with IT, Operations, and Customer Service
Director of Ecommerce
Hardiston.com
Fairfield, NJ
2017 — 2019
  • Managed full ecommerce lifecycle including merchandising, promotions, and platform performance
  • Implemented strategic merchandising initiatives that increased average order value by 90%
  • Collaborated with internal teams and agencies to deliver integrated digital campaigns
  • Improved customer satisfaction by 40% through site enhancements and operational improvements
Expertise

Strategic depth across the ecommerce stack

01
Multi-Brand Ecommerce Leadership
Portfolio strategy across multiple DTC brands, balancing growth, resources, and brand identity at scale.
02
Shopify & BigCommerce Architecture
Deep platform expertise spanning custom themes, app ecosystems, migrations, and headless integrations.
03
CRO & A/B Testing
Data-driven conversion rate optimization through systematic testing, UX analysis, and checkout refinement.
04
Paid Media & Feed Optimization
Strategic oversight of PPC, shopping feeds, and performance marketing with agency partnership management.
05
Platform Migrations
End-to-end migration planning and execution, minimizing downtime while maximizing post-launch performance.
06
Revenue Growth & Turnarounds
Turning underperforming brands into revenue engines through strategic merchandising and operational excellence.
07
Vendor & Agency Management
Building high-performing partner ecosystems through strategic selection, onboarding, and accountability frameworks.
08
Analytics & Attribution
Executive reporting and decision-making through GA4, Shopify Analytics, and custom BI dashboards.
09
Team Building & Mentorship
Scaling ecommerce organizations by hiring strategically and developing talent across functional areas.
Education

Academic foundations

Istanbul University
MBA — International Business Management
MBA
Marmara University
BA — Economics
BA
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Connect

Let's build
something together

Open to conversations about ecommerce leadership, brand growth strategy, and building high-performing digital operations.

Email
volkan.kb@hotmail.com
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Phone
(201) 884-3636
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Location
Wayne, New Jersey
LinkedIn
linkedin.com/in/volkanbilezikci
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